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Dockers
Foote, Cone & Belding San Francisco
Website Concept
Art Director/Designer


When I worked at Foote, Cone & Belding, San Francisco, I was asked to generate some website ideas for the Levis' Dockers brand. The site would be a retail experience and allow users to purchase products, as well as showcasing new or featured items. These mockups, when presented, were discussed as we went through them, so there are some areas that are highlighted as if hovered. The idea with this design was that the photography would be interactive and users could hover to get more info or a closer look at anything they saw in the image. Users would also be able to do the normal drilldown and navigate to, or search for, specific items they were looking for. This concept was not used by the client.

women's department, home page concept

product group, page concept

product line, page concept

product, page concept